HOLYWATER · MY DRAMAThree different
stories. Three
strong hits.01 / 04
stories. Three
strong hits.01 / 04
Building for the next episode
Creative development and end-to-end production across distinct vertical drama titles.
Senior creative producer · showrunner
Stories that
make you stay.
I shape scripted stories for audiences who can swipe away—from the first story promise and script pass to the final cut, with the creative and production decisions connected all the way through.
Creative ownership. Production discipline. Audience instinct.
01 / the promise
What if
she said yes?Story premise
she said yes?Story premise
02 / the turn
One secret
changes it all.Episode engine
changes it all.Episode engine
03 / the pull
Just one
more episode.Emotional hook
more episode.Emotional hook
The story is the system
3 / 7My Drama “strong hit” shows in 2025 were projects I produced
HOLYWATER · published by Kateryna on LinkedIn
×46increase in video earnings after a project relaunch
AMO · project result
×2.5approximate increase in average viewing time
AMO · project result
50M+monthly views reached across entertainment channels
AMO · monthly audience scale
Selected work · 2019—2026
A story is a
series of decisions.
A selection across vertical drama, growth content and digital entertainment—showing how creative choices move from idea into audience experience.
AMO · SOCIAL VIDEOA relaunch
with a new
point of view.02 / 04
with a new
point of view.02 / 04
Changing the viewing curve
Reframed a digital entertainment format around what audiences actually watched.
POCKET FM · GROWTHMake the
story promise
unmissable.03 / 04
story promise
unmissable.03 / 04
Storytelling built for discovery
Scripted video development for global English-speaking audiences, aligned with growth goals.
AMO · CREATIVE STUDIOAn idea becomes
a repeatable
format.04 / 04
a repeatable
format.04 / 04
Creative systems for scale
New formats, practical playbooks and team workflows across pages, languages and platforms.
Selected outcomes are shared at a high level. Individual title names, campaign assets and additional performance data can be discussed where disclosure is appropriate.
How I work
Make every
beat earn
its place.
On a phone, attention is a decision made one second at a time. I look for the human question inside the format—and build the production around answering it well.
01
Find the story engine
Clarify the promise, conflict and character stakes before production makes them expensive to change.
02
Shape the momentum
Strengthen opening hooks, emotional turns and cliffhangers so every episode gives the next one a reason to exist.
03
Protect the idea on set
Align writers, directors, producers and production partners around a shared creative intention and workable plan.
04
Learn from the cut
Review pacing, clarity and emotional impact; connect audience signals to the next creative decision.
Experience
From the first line
to the final frame.
Ten years across writing, editorial, audience-led video and scripted entertainment. The through-line: finding the story, then getting it made.
2025 — 2026
Senior Creative Producer
HOLYWATER · My Drama
Vertical scripted projects, creative development, production and final creative QC.
2023 — 2025
Producer → Creative Lead
Pocket FM
Scripted video, growth-focused creative development and production for global audiences.
2019 — 2023
Writer → Team Lead → Producer
AMO
Entertainment formats, social video and a relaunch that changed performance.
2016 — 2020
Creative & Editorial
Agencies · Journalism
Brand storytelling, copywriting, journalism and project coordination.
2017 — 2019
MA, Journalism
Kyiv-Mohyla Academy
Journalistic craft that still shapes how I research, structure and edit a story.
Based in Haarlem, the Netherlands · Working with international teams
A creative belief
“When the audience can leave in a second, the story has to give them a reason to stay.”
Have a story worth telling?
Let’s make
it matter.
For creative producer, showrunner and creative lead opportunities across scripted entertainment, digital-first storytelling and audience-led content.